The travel and tourism industry is Sweden’s fastest growing industry and revenues are expected to double in the next decade. Revenues from international visitors have more than doubled in the last five-year period and visitor volumes have increased faster than the European average. A growing demand for attractions, packaged experiences and accommodation from both international and Swedish travelers, makes investments in the tourism industry very attractive. Opportunities for especially international real estate and private equity investors, developers and operators, lie within growing eco-tourism, ski tourism, food tourism and adventure tourism.

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